Simplicity is the ultimate sophistication.
Hello! My name is Will Leung, a visual thinker originally from Hong Kong. I have always been a life long student of visual design. Currently, I am living and working as a visual designer in Toronto.

SS Tile & Stone

Design · Direction · Development

I recently worked with clients who’s just opened their tile and stone store, the clients wanted to have an unique look to represent their brand, since the clients gave me a lot of freedom on creating their brand identity, I decided to go with an artistic watercolour theme.


Design · Direction · Development

OTNhub is the single portal for health care provider in Ontario to do all their telemedicine work. My task is to create delightful design & experiences for the user to finish their day to day telemedicine work.


Design · Direction

A Toronto based Makeup artist, Natalie Ventola sought to bring out a level of sophisticated identity while keeping it connected with her works. In order to let her works standout and be the focal point, I decided to go with a minimalist approach, and a black and white colour scheme.


Design · Direction

During my time at George Brown College’s School of Design, I received a case study involving transportation as a theme in packaging and branding. Being nostalgic and passionate about anything vintage, I thought of using the image of a wagon as a perfect object for branding, while at the same time keeping it relative to the theme.


Design · Direction

Bauhaus is a good example of minimalistic methodology, for it uses simplistic geometric shapes. I designed the brand using the shapes commonly found in this movement as supporting graphical elements. A script font, although not typical of the Bauhaus movement, was used as a way to give the brand character.



In wanting to be a designer, Logo Design was the first thing that attracted me. In the many aspects of Graphic Design, this is one of my favourites. In the creation of a brand identity, the logo is first and foremost. A logo is the point by which all design is derived from in brand identity, and for this reason, I love logo design.

Yes Tower

Design · Direction

The name “Y.E.S.” is an abbreviation we made to signify Yonge, Eglinton, and Soudan. The location of the building in one of the most energetic areas in the city of Toronto. The direction of the look and feel of the brand owes its origin from the building’s proposed architectural shape, a shape by which one of its corners seems chiseled.

Personal Identity

Design · Direction

During the beginings of my work for my personal brand identity, I challenged myself to create a simplistic design, while at the same time keeping it connected to my personality. The logo is composed of my own initials “W” and “L”.